TheAIControlTowerforMediaIntelligence
Connect your data. Let AI agents analyze, optimize, and act - turning 40 hours of reporting into 4.
See the AI team in action
Agents collaborate across your existing tools - platform, Teams, and Slack.
Key Metrics
Peak Viewers
Market Share
Prime-Time Loyalty
Delivery Accuracy
Agent Chat
Autonomous task execution
AI agents manage their own workflows - kanban boards, scheduled tasks, approval gates, and budget tracking. No human handoff delays.
Always running
Decisions/day
Delivery accuracy
12 agents. Three layers. One team.
Strategic intelligence, campaign execution, and data orchestration - autonomous agents that collaborate across your entire media workflow.
Strategic Intelligence
Chief Strategy Officer (CSO)
Orchestrates all agents, connects TV viewership and digital data to business outcomes, and makes cross-domain strategic recommendations.
- 240+ autonomous decisions per day
- Cross-channel budget allocation optimization
- Business outcome forecasting and ROI analysis
Media Planning Director
Transforms client briefs into optimized media plans with forecasted KPIs across TV, digital, and traditional channels.
- Brief analysis and audience mapping
- Multi-channel budget optimization
- KPI forecasting (reach, frequency, GRP)
Audience Intelligence Lead
TV audience measurement and cross-media reach analysis with behavioral profiling across 14+ channels and 200K+ IPTV households.
- TV viewership and cross-media reach tracking
- Interest-based audience segmentation
- Cross-media overlap and frequency detection
Competitive Intelligence Scout
Monitors competitor media spend, share of voice, and campaign strategies across TV and digital to identify market opportunities.
- Real-time competitor spend tracking
- Share of voice analysis across channels
- Market opportunity identification
Campaign Execution
Meta Ads Campaign Manager
Meta, Google, and TikTok campaign orchestration - autonomous bidding, pacing, creative rotation, and audience targeting at scale.
- Real-time bid optimization and budget pacing
- Creative fatigue prediction and rotation
- Cross-platform audience sync
Google Ads Expert
Search, display, and YouTube campaign management with automated keyword optimization and smart bidding strategies.
- Keyword performance analysis and expansion
- Smart bidding strategy selection
- Quality Score optimization
Campaign Delivery Guardian
Monitors campaign delivery across all channels, ensuring pacing targets are met and flagging anomalies before they impact performance.
- 99.5% delivery accuracy target
- Real-time pacing alerts and auto-correction
- Anomaly detection across all channels
Client Success Reporter
Automated reporting - KPI dashboards, forecast vs actual analysis, multi-language narratives for client presentations.
- Natural-language report generation
- Forecast vs actual with variance analysis
- 36 hours per week of manual work eliminated
Data & Orchestration
Multi-Platform Orchestrator
Central integration fabric connecting 50+ data sources - ETL pipelines, schema mapping, quality assurance, and real-time sync.
- 100K+ API calls per day capacity
- 50+ platform connectors
- Real-time pipeline monitoring and alerting
Data Integration Specialist
Normalizes data across platforms, resolves identity conflicts, and maintains a unified data model for consistent analysis.
- Cross-platform identity resolution
- Schema mapping and data normalization
- 100+ file format support with 99% accuracy
EMOR & Traditional Connector
TV-Digital correlation analysis and traditional media attribution - connecting EMOR survey data with digital campaign performance.
- TV-Digital correlation measurement
- Traditional media attribution modeling
- EMOR survey data integration
Pattern Discovery Engine
Identifies cross-channel patterns, seasonal trends, and anomalies that human analysts miss - surfacing actionable insights automatically.
- Cross-channel pattern detection
- Seasonal trend analysis and forecasting
- Automated anomaly and insight surfacing
Three steps to media intelligence
Connect Your Data
50+ integrations bring all your media data into one view. Meta, Google, TV, traditional - unified in seconds.
AI Agents Analyze
12 specialized agents find patterns, measure audiences, and surface insights across every channel.
Automate & Deliver
From budget reallocation to report generation - agents execute actions and deliver results autonomously.
Voice agents that call, answer, and act
AI voice agents handle customer calls, deliver campaign alerts, conduct interviews, and answer analytics queries — in Estonian and 31 other languages.
AI handles inbound calls. Routes, resolves, escalates - 24/7.
Proactive voice calls when budgets exceed thresholds.
Hands-free media intelligence via voice queries.
Conducts and analyzes market research interviews.
Languages
Latency
Availability
Routing
Orela Voice Agent
Modular by design
Each domain is a self-contained module with its own AI tools, data sources, and visualizations.
Media Analytics
200K+ IPTV households, 5-min granularity
14 media channels, 4 generations
Radio, print, OOH, event tracking
AI voice agents for calls, alerts, and queries
Digital Channels
Facebook & Instagram campaigns
Search & display performance
Video campaign analytics
GA4 real-time dashboards
Partner performance tracking
Campaign & Planning
Brief to debrief lifecycle
Allocation and performance analysis
Business Intelligence
Centralized ETL pipeline
Embedded dashboard integration
Population movement analytics
Connects to the platforms you already use
Ready to see your data differently?
Join agencies saving 36 hours per week on reporting. See why leading media buyers choose AI-powered intelligence over manual dashboards.